What are you going to promote?

In order to know what you are going to promote, you need to define your artistic identity. In other words what distinguishes you from other artists?  

Specify your artistic identity

Do you have a clear idea of what you want to say and to whom? Then you can convey it in an efficient, budget-friendly way. This is why it is so important that, first and foremost, you describe in a clear, concise way what you represent as an artist:


Try to compactly summarise this artistic identity so that you have a good opening sentence which sufficiently captivates your interlocutor and sets your work apart.

Define what makes your work unique

Your artistic identity primarily lies in the individuality of your personal story. It is often made up of a combination of various elements: 

If you have trouble defining how your artistic work stands out from that of another artist, let yourself be inspired by the work of someone else within the same discipline. Is there a particular artist or musician you admire? An actress who gave you the desire to get up on stage? A dancer who is elegance personified? A screenwriter or film director who you idolise? Then think about what this artist typifies. Why do you find this person’s work so unique or unrivalled?

If you try this technique a couple of times, you will see that it is possible to define what is at the heart of someone’s work with a clear objectivity and without falling into banality or vague clichés.

  • What is your work about?
  • What are you searching for?
  • What is the added value of your work in relation to that of your colleagues?
  • In which discipline are you active?
  • Which materials or techniques do you use?
  • Is there a recurrent theme?
  • Does your work characterise a typical atmosphere?